-
WEAK INTEREST/ENGAGEMENT WITH A VIDEO AD
- Artificial 100% completion – 100% viewability (Forced view)
- In-banner video ad almost immediate
- Continuous Scroll
- Increasing ad clutter while the video ad is playing
- Very poor user experience (2 videos at the same time in autoplay)
- In-banner video ad almost immediate
- Regular and continuous Scroll
- Increasing ad clutter while the video ad is playing
- Poor viewability
- Brand safety issue (article’s topic)
- Artificial 100% completion – 100% viewability (Forced view)
- In-banner video ad almost immediate
- Regular and continuous Scroll
- Increasing picture clutter while the video ad is playing
- Action triggered by the user while the ad is playing (click on another content)
- Autoplay
- Poor viewability
- Regular and continuous Scroll while the video ad is playing
- Artificial completion
-
MEDIUM INTEREST/ENGAGEMENT WITH A VIDEO AD
- Medium/Light ad clutter
- Small scroll
- No mouse activity
- Large player size
- Good completion (skip happens after half of the video ad duration)
- Medium ad clutter
- Time with a large player, no scroll and 100% viewability >7 sec
-
HIGH INTEREST/ENGAGEMENT WITH A VIDEO AD
- Large and centered Player
- No scroll, No mouse activity
- 100% Viewability – 100% Completion
- Small ad clutter
