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Blog article

INTEREST/ENGAGEMENT BEHAVIOR EXAMPLES

By Laurent Bury on June 12, 2018

 

  • WEAK INTEREST/ENGAGEMENT WITH A VIDEO AD 

  • Artificial 100% completion – 100% viewability (Forced view)
  • In-banner video ad almost immediate
  • Continuous Scroll
  • Increasing ad clutter while the video ad is playing


  • Very poor user experience (2 videos at the same time in autoplay)
  • In-banner video ad almost immediate
  • Regular and continuous Scroll
  • Increasing ad clutter while the video ad is playing
  • Poor viewability
  • Brand safety issue (article’s topic)

  • Artificial 100% completion – 100% viewability (Forced view)
  • In-banner video ad almost immediate
  • Regular and continuous Scroll
  • Increasing  picture clutter while the video ad is playing
  • Action triggered by the user while the ad is playing (click on another content)

  • Autoplay
  • Poor viewability
  • Regular and continuous Scroll while the video ad is playing
  • Artificial completion
  • MEDIUM INTEREST/ENGAGEMENT WITH A VIDEO AD 

  • Medium/Light ad clutter
  • Small scroll
  • No mouse activity
  • Large player size
  • Good completion (skip happens after half of the video ad duration)

  • Medium ad clutter
  • Time with a large player, no scroll and 100% viewability >7 sec
  • HIGH INTEREST/ENGAGEMENT WITH A VIDEO AD 

  • Large and centered Player
  • No scroll, No mouse activity
  • 100% Viewability – 100% Completion
  • Small ad clutter

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